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I am co-founder of the FYI customer architecture model, CoFounder of MarketEd.Live, speaker and Virgin start-up mentor. I have 20 years’ experience in marketing, throughout which time I have been fortunate enough to have worked with a wide variety of brands and businesses from premier league football clubs, a variety of FMCG brands, manufacturers, start-ups, professional services organisations and large pub companies. I am also a business owner being director of two marketing businesses and CMO of another I understand what it is like starting and running a business and don’t just see things from a marketing angle but also a commercial one. Marketing is changing: During my 20 years as a marketing professional, I have seen a couple of major changes in marketing, the emergence of websites and of course the arrival of social media. Neither of those two changes is as big as the one we are in the midst of right now. Marketing is changing, not only in its methods and tactics but also the industry itself with the massive influx of marketing technology arriving rapidly. What does this mean for you the business owner? I hear you say. It means simplification, personalisation, personification and automation are 4 things you need to get control of. I champion marketing which focuses on my main value of: “People buy people” and help businesses and brands become customer centric not only in the marketing department but throughout the organisation.
Infusionsoft Marketing Automation University
Inbound Certifiication
CAM / CIM & Tutor
I have almost 20 years’ experience as a marketer, throughout which time I have worked with a wide variety of brands and businesses from premier league football clubs, a variety of FMCG brands, non-profits, start-ups, professional services organisations and pub companies.