Cecilia Della Mora

Skills Offered

• - Marketing
• - Social Media Marketing

Personal Introduction

Professional educated in Journalism and Marketing Management. Effective coordination of networks activities, liaising with keys stakeholders to identify specific business problems and help developing ideas.

Qualifications

• EDUCATION

• 2011-2012            Post degree in Marketing Management - CEM Business Corporation Malaga (Spain)

• 2005- 2011           Degree in Journalism – University of Malaga (Spain)

• OTHER COURSES AND TRAININGS

• 2015    Enterprises creation – IMFE (40 hours)

• 2013    SEO- SEM - Marketing Execom (120 hours)

• 2012    Globalization of the Small Firm. University of Glasgow (40 hours)

• 2011    Digital Marketing and Social Media (Community Management). University of Malaga- FGMA (70 hours)

• 2011    E-commerce versus traditional commerce – IMFE (100 hours)

Experience

PROFESSIONAL EXPERIENCE Freelance Social Media Manager and Communication Consultant   2014 – 2015 Dando la Nota Events Production Company, Madrid (Spain)          Marketing Assistant - Social Media Manager Design, implementation and support of a new marketing campaign, including social media (Facebook Ads), email marketing emails, product positioning and collateral content creation Create newsletters for customers with sales prospects (Mailchimp) Involved in producing and publishing online marketing material Investigate the market status, create competitor analysis and identify new opportunities Responsible of maintaining and updating social media profiles (Twitter, Facebook, LinkedIn, G+) and Ads           Key Achievements Successfully started a pay-per-click advertising, increasing the number of Social Media followers (300%) and doubled the email newsletter contacts. Optimized the email contact list through a strategy of segmentation, rising the rate opened email (10%) and the clicks in call to action bottom (2%) Effective communication with clients by social media profiles opening a B2B network Generated new business opportunities, improved the contact network on Twitter and LinkedIn Developed a digital strategy, audience and content initiatives Improved website positioning adding visibility on search engines: Google and Bing (Search Engine Optimization, SEO). Given and promoted the track mark reputation online/offline   2015  Teatro Secreto – Theatre Company,  Madrid (Spain) Communication Manager Email Marketing strategy. Newsletters Copy writer (Twitter–Facebook) Promotional campaign of theatre performances   2015 Cambalaches Ludoteca – Playbarn, Madrid (Spain) Community Manager Social Media profiles optimization (Twitter, Facebook, and LinkedIn) Researching and analyzing the latest market, competitor and client data   2012 – 2013 Arte de Galeria – Art Magazine, Barcelona   (Spain) Writer- Reporter • Interviewing people • Blog content   2012 – 2012  Fycma Fair of Congress, Malaga (Spain) Marketing Assistant • Monitoring Google Ad-words campaign Copy writer   2011 – Diario Directo – Digital Newspaper, Malaga (Spain) Journalist Internship