Sheila Sheridan

Skills Offered

• - Marketing
• - Strategic Marketing
• - Business Development
• - Social Media Marketing
• - Concept Development
• - Customer Insight
• - Branding

Personal Introduction

Global marketing and business strategist with more than 10 years’ international experience in internet technology, marketing strategy, brand management and product innovation with unique business exposure in both blue chip consumer goods and/or lifestyle global brands (Nestlé, Louis Vuitton Möet Hennessy) and tech start-ups enterprises. Robust expertise in consumer goods (FMCG), lifestyle industry, tech and data management – strengthened with profound commercial proficiency in digital start-ups.    International working exposure in UK, Europe , USA and Southeast Asia.Passionate about technology, data, human interaction and innovation. Strong analytical, strategic thinking and problem solving skills with hands-on experience and track record of managing and developing teams to deliver goals. MBA and MSc in Digital Marketing and Social Media. I am also Associate of The Chartered Institute of Marketing (CIM) in UK. Interested to be able to contribute in marketing / commercial role for these good cause :  Children education & Wellfare  Access to education Food Sustainability Environment  Poverty Alleviation 

Qualifications

• MBA in Strategy & Management

• Olin Business School

• Washington University

• St Louis

• USA

• 2009

• MBA in Strategy & Management

• EM LYON

• Lyon

• France

• 2007 - 2008

• Member at The Chartered Institute of Marketing

• UK

• 2010 - Present

• MSc in Digital Marketing and Social Media

• London School of Business and Finance

• London

• UK

• 2012 - 2014

Experience

1. Independent Marketing Consultant , Idea-Pod, London, UK, 2011 - present   Independent marketing and business consultant , transforming clients' business idea into feasible business model and products that resonate with defined audiences through data driven integrated marketing strategy and implementation Working experience with clients' from  SME, tech, creative and  social enterprise background  2. Head of Marketing and Commercial for The UK and Ireland (Asomo service) - London, UK, 2010 - 2011 Asomo is a London based tech start up in digital marketing and social media engagement and solution In charge for go-to-market and business development strategy, lead marketing supoort and build strong clients' partnership  Identify business opportunities through conducting detailed primary / secondary market research 3. Marketing Strategic Consultant - Champagne Portfolio, LVMH Group - Paris, France and USA, 2008 - 2009 Developed and implemented integrated marketing strategy to increase Champagne consumption in the US market, through product positioning and new market segmentations Increased brand allegiance and community sense by capitalising on emerging online interaction among Champagne enthusiast across digital channels Led development and relaunch of the new brand site and social media marketing campaign with responsibility for strategic and tactical direction  4. Brand Marketing Manager , Nestle , multi placement Southeast Asia , 2002 - 2007 Managed and implemented marketing strategy, distribution , product innovation and communication strategy for international market-leader brand in Children Nutrition (Beverage)  Leverage brand positioning through championing product development journey and leading every facet of innovation pipelines by working and managing Cross Functional Team