Melinda Stumpf

Skills Offered

• - Marketing
• - Strategic Marketing
• - Advertising
• - Social Media Marketing
• - Pr
• - Branding

Personal Introduction

Active volunteer and community advocate; chaired Radio Flyer’s volunteering and donation committee for three years. Passionate about purpose-driven marketing, creativity, and storytelling that connects brands with families and communities. Currently expanding knowledge of the UK media landscape. Experienced across international markets including the US, Canada, and China. In my spare time, I love travelling, exploring London’s cultural scene, and discovering new independent shops.

Qualifications

• Pr & Communications Manager

  Developed multi-market launch strategies, including an Amazon partnership delivering over one billion impressions. Led PR, social and influencer campaigns generating 13B+ impressions in 2024 and expanded the creator programme to 100+ partnerships. Managed a six-figure budget, agency relationships and a high-performing team to deliver impactful, results-driven campaigns.

• Senior Pr & Communications Lead

  Led event and activation strategy engaging influencers, media and consumers through trade shows, pop-ups and launch events. Scaled influencer and performance marketing programmes with 200+ partners, improving efficiency, ROI and reporting. Introduced a cross-functional product launch framework and led annual media meetings to strengthen brand visibility.

• Pr & Communications Lead

  Drove the go-to-market launch of Radio Flyer’s e-bike, integrating celebrity partnerships, earned media and paid social to deliver 500M impressions. Led digital innovation by launching the brand’s TikTok channel and first affiliate programme, driving revenue and engagement growth. Implemented social listening tools and data-driven insights to strengthen media strategy and achieve 9B+ annual impressions.

Experience

Strategic communications and brand marketing leader with over eight years’ experience driving consumer engagement for Radio Flyer, a global premium toy company. I’ve led integrated brand campaigns across PR, social media, and influencer marketing building strong brand affinity and delivering measurable growth. Skilled at crafting compelling stories, managing complex cross-functional initiatives, and fostering lasting relationships with partners and the media. I’m deeply passionate about community service and using my marketing expertise to create positive social impact. As chair of Radio Flyer’s volunteering and donation committee, I spearheaded community initiatives and partnerships that strengthened our organisation’s commitment to giving back. I’m now eager to apply my creativity, strategic thinking and storytelling skills to help a UK-based charity amplify its mission and connect with more people.