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Leicestershire
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I am qualified and trained by the Public Relations Consultants Association (PRCA) in International Public Relations.
Six-month, advanced level, CPD accredited diploma in strategic social media marketing - Digital Mums. Further professional social media marketing training completed including a six-week advanced level accelerator course in Facebook and Instagram advertising
I am a highly motivated and proactive senior communications and stakeholder engagement professional with vast experience spanning central and local government, charity, healthcare, social-impact-focused organisations, and the private sector. Passionate about using the power of communications for social good, I have a strong track record in designing, leading and delivering end-to-end people-centred strategies and campaigns for organisations including the Home Office, National Fraud Authority, ODS Group, GuildHE, Primary Care Commissioning, Stroke Association, and Which?. My broad and deep experience covers press and PR, brand, marketing, content, digital, internal comms, and stakeholder engagement. I’ve worked on sensitive, high-profile behaviour change strategies, major brand development projects, and international and national campaigns. I have also helped organisations navigate transformation, adopt new technologies, embed new cultures, and bring their vision to life from the inside out. Whether managing major change initiatives or crafting campaigns that energise diverse audiences, I’m recognised for my energy, strategic thinking, empathy, and ability to turn complex goals into messages that truly resonate. Adaptable and collaborative, I thrive at the intersection of strategic and tactical delivery - from shaping long-term communications frameworks to delivering high-impact campaigns that inform, unite, and empower employees. In addition to my in-house experience, I have worked agency-side, and for over 12 years as an independent communications consultant, I’ve also supported a wide range of B2B and B2C clients across the healthcare, higher education, sustainability, and innovation sectors, as well as several international charities. Passionate about social impact, I’m currently working towards accredited Social Value Practitioner status with Social Value International - further aligning my professional expertise with my commitment to using communication for positive change.