Ucare (Urology Cancer Research And Education)

UCARE (Urology Cancer Research and Education) Profile Image

Karen Mckenna

Charity Officer

Oxford

http://www.ucare-cancer.org.uk

Mission

UCARE (Urology Cancer Research and Education) was founded in 2007 by Churchill Hospital Consultants, Professors David Cranston and Andrew Protheroe. Our aims are to support research into the causes, prevention and treatment of urological cancers and to promote the development of new technologies to improve diagnosis and treatment for cancer patients.Emphasis is also made to educate the public about greater awareness of these cancers and support those with the disease and their families. Urological cancers, those of the kidney, bladder, prostate, testes and penis are frequently diagnosed and account for 1 in 3 of all cancers in men and 1 in 5 of all cancers in men and women and yet they still have a low public profile, resulting in symptoms not being recognised, not being taken seriously or simply going unreported because of embarrassment or fear.

Category

Health

Additional Information

UCARE has twin goals - raising funding to facilitate research of national and international significance in order to prevent, diagnose and treat urological cancer and helping to fund the latest technologies and ways of diagnosing and treating cancer patients. We also aim to provide information and education about urological cancers. The earlier a cancer is diagnosed the more likely it is that it can be successfully treated. People need to know about the signs and symptoms, and what is normal for their bodies, without embarrassment and fear. One in four cancer patients are only diagnosed after going to A & E. This is one in three in people over seventy. We offer our services through our UCARE Awareness Team to the Oxfordshire area. They have been very successful at organising Cancer Survivors Days, GP Awareness seminars, etc. but we would really like to find new ways of reaching further groups who are at greater risk due to their age, ethnicity or socio-economic backgrounds. We want to advise businesses how best to look after their workforce and reach out to groups about how important it is to be aware and know what to look for when self-checking. We find it difficult to reach the most vulnerable people as generally the public are only really interested when it is too late and they are affected by cancer. Our aims are to find new ways of promoting urological cancer awareness so that the campaign is as successful as breast cancer awareness has been in saving thousands of women. We would also love to take this message to all parts of the country.

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Mar 30, 2019

UCARE (Urology Cancer Research and Education)

Description

UCARE raise money for urological research and new technology for diagnosis, treatment and patient care. We also seek to educate people to be aware of these cancers. Cancers of the bladder, kidney, prostate, testes and penis are very often not discussed, embarrassment and fear often stop people wanting to visit a professional for advice. Ignorance of what is normal for their bodies causes loss of life. We fund a UCARE Awareness Team, who have been been working with cancer patients, GPs etc. but we are finding it really difficult to reach the people we need to, those most vulnerable due to age, ethnicity, socio-economic backgrounds etc. We thought that we could offer our services to businesses, sports clubs, universities. Talk in libraries, social clubs,and at events. We have produced great leaflets and offer advise on our website etc. but none of this has worked. People generally do not want know until they have the disease, then they come to us. We need to catch them before this. We need a campaign and ideas like Breast Cancer Awareness. They have been incredibly successful at encouraging woman to self check, they have broken down barriers of embarrassment and with this raised millions for research.

Skills Required

  • Marketing
  • Strategic Marketing
  • Advertising
  • Seo
  • Business Development
  • Networking
  • Social Media Marketing
  • Concept Development
  • Pr
  • Customer Insight
  • Branding

Posted on Mar 08, 2018

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