Kathryn Robinson

Marketing Strategy & Optimisation

I am available to help, please get in touch.

Leeds

Skills Offered

  • - Marketing
  • - Strategic Marketing
  • - Advertising
  • - Seo
  • - Business Development
  • - Social Media Marketing
  • - Customer Insight

Personal Introduction

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Qualifications

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Experience

I have broad marketing experience across non-profit and commercial, traditional and digital channels. With understanding of non-profit organisations and regulations, I've developed strategy across appeals, fundraising, product and communications with broad remits and tight budgets driving acquisition, retention and income. I can review marketing, data segmentation and testing plans; develop supporter journeys and messaging, optimise marketing channel activity, utilise digital analytics and develop content strategy; and have knowledge of integrating and developing digital platforms (CMS, email, APIs). I have experience in many areas but happy to chat about your needs and see how I can help.

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