Camila Parodi

Skills Offered

• - Marketing
• - Strategic Marketing
• - Advertising
• - Business Development
• - Social Media Marketing
• - Concept Development
• - Customer Insight
• - Branding

Personal Introduction

I’m especially interested in supporting mission-driven organizations that need clearer marketing priorities, stronger messaging, better campaign structure, or more practical systems for turning attention into action. I’m bilingual in English and Spanish, based in Nicaragua, and experienced in working with U.S. and Canadian markets. I also understand German well, though my spoken German is rusty from lack of recent practice.

Qualifications

• Director Of Advertising | Legal Marketing Portfolio Leadership

  Lead advertising strategy across a large portfolio of U.S. and Canadian law firms, overseeing Google Ads, Local Services Ads, paid social, reporting, optimization standards, lead quality, and team performance. My work sits at the intersection of acquisition, operations, and revenue: improving how campaigns are structured, how results are measured, how teams optimize, and how marketing performance connects to actual business outcomes.

• Growth Strategy & Performance Improvement

  Helped drive major portfolio improvements, including a roughly 50% reduction in cost per lead, 70% increase in lead volume, and 40% increase in managed ad spend, while improving overall profitability. Earlier in my career, I helped improve marketing-sourced ROI from about 201% to 272%, reduce marketing expenses by nearly 10%, and improve SQL-to-client conversion from roughly 6:1 to 4:1.

• Marketing Operations, Reporting & Systems-Building

  Skilled at diagnosing where marketing and growth systems are leaking: unclear messaging, weak tracking, poor follow-up, scattered ownership, low-quality leads, or reporting that fails to guide decisions. I build practical processes, clearer dashboards, stronger campaign structures, and accountability systems that help teams turn effort into measurable outcomes. My strongest work is creating order where performance, messaging, and execution have become messy.

Experience

I’m a growth and advertising leader with about a decade of experience helping organizations improve acquisition, messaging, reporting, campaign performance, and team execution. I currently serve as Director of Advertising at a legal marketing agency, where I lead advertising strategy across a large portfolio of U.S. and Canadian law firms. My work spans Google Ads, Local Services Ads, paid social, campaign strategy, conversion tracking, reporting, optimization systems, lead quality, and team accountability. Across this portfolio, I helped drive a roughly 50% reduction in cost per lead, a 70% increase in lead volume, and a 40% increase in managed ad spend, while improving overall profitability. Earlier in my career, I helped improve marketing-sourced ROI from about 201% to 272%, reduce marketing expenses by nearly 10%, and improve SQL-to-client conversion from roughly 6:1 to 4:1. My strongest skill is finding where a marketing or growth system is leaking: unclear messaging, weak follow-up, poor tracking, scattered ownership, low-quality leads, inefficient campaigns, or reporting that makes decisions harder instead of clearer. I help diagnose the issue, create a practical plan, and build systems people can actually use. I can support causes with marketing strategy, advertising audits, campaign planning, audience positioning, messaging review, donor or supporter acquisition, reporting dashboards, funnel analysis, and practical execution plans.