Mission

Whilst parenthood is perceived as a joyful experience and one to be treasured… The reality is parenthood is incredibly overwhelming, with insufficient support. This makes the parental journey a physically and emotionally demanding time for parents. Our vision is that every parent feels supported along the journey towards, and then throughout parenthood. Our mission is to create a tribe of confident parents through affordable, personalised, and data driven products. We’re building an intelligent assistant that enables parents to: track their moods; engage with 10 minute boosts that enhance their moods and facilitate bonding with their child; and connect with our team of experts for personalised support should they need it.

Category

Family Support

Additional Information

Erika is yet to share this information.