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The HND in Business is a broad qualification covering the full gambit of business roles, from HR, to accounts to marketing. It gave me a solid understanding of business, and helped me realise that I wanted to specialise in marketing. I received a Distinction and came top of my year.
The Chartered Institute of Marketing is the main qualification body for marketing professionals. The Postgraduate Qualification is the most advanced level, with a focus on marketing strategy, understanding and segmenting audiences, and tracking performance. I was awarded CIM Student of the Year for Kent.
I completed my degree, specialising in Marketing, at the University of Hertfordshire, winning the Marketing Prize for my year.
I’m a senior marketing professional with over 10 years’ experience across traditional & digital channels, with a proven ability at developing and implementing marketing strategies that; generate leads and sales; drive improved marketing efficiencies; increase customer loyalty and build brand recognition. I've worked mainly in insurance and property, marketing to consumers, though I've also good experience at marketing to businesses. I'm a general marketer, which means I've got experience across the whole marketing mix, from digital, social and PR to print advertising.