The Running Granny / Going For Old
The NHS and social care are in crisis suffering from insufficient funding and a lack of staffing resource. The overall health of the population is deteriorating with an increase in the number of chronic or long term health conditions requiring treatment. The gap between the demand for health and care services and the ability to deliver is widening. This situation is unsustainable and services will inevitably suffer.
As we are all living longer, it is important we each do our best to keep ourselves as physically and mentally well as possible.
I want to encourage, motivate and inspire people to make iterative small changes to their lifestyle as an investment in their quality of life as they age. I also want to help change perceptions and expectations of ageing and older age.
This three minute video explains a challenge I have set myself in order to try and gain a national platform for traction in raising awareness of these important personal behaviours.
I have set up a Community Interest Company, Going for Old CIC. However, in the first instance I will test the message through 'the running granny' on social media.
I am a doctor with a special interest in older people and their injuries and rehabilitation. I have also served as a Trustee with Age UK South Lakeland for five years.
The aforementioned video explains my mission.
The background to this is that both the NHS and social care services are in crisis and will simply not be able to provide the same level of care in the next 10 to 20 years as they have done so far. Currently, the health and care of people with long term conditions consumes 70% of the whole NHS and care budgets (£84 Bn of £120 Bn). Our increasingly sedentary lifestyles over the past few decades now sees people developing long term conditions at earlier ages. Under 40 years the prevalence of these conditions is 14%. That rises to 60% at 60 years and over.
With an increasingly ageing population, this is set to rise and the cost of care is simply unsustainable.
The NHS would be unable to provide good levels of service for A&E, Intensive care, Elective surgery and so on if more money must be spent looking after people with long term conditions.
The government has made little headway into preventative measures - else there would be a change of direction with the statistics.
Many long term conditions are largely preventable - high blood pressure, heart and lung disease, obesity, depression, diabetes can all be positively affected by making good lifestyle choices.
Therunninggranny wants to take a different tack in educating, informing and helping people to make different lifestyle choices. 60 million informed individuals can make their own choices, improve their own quality of life and help reverse the crisis with our health and care services. This is a long term ROI.
I need help with PR and marketing and would welcome the opportunity to work with professionals who can get my messages where they need to be.
Many thanks for reading.