You Be You

Bilkis Miah

Ceo/ Founder


Our mission is to inspire children in their limitless choices, particularly beyond their gender stereotypes. We tackle this issue from a young age, where research shows the problem first arises. It remains vital to break these barriers down as soon as they emerge, where gender beliefs are less embedded and easier to change.


Education and Skills

Additional Information

Our experience and market research have shown that many initiatives around gender stereotypes start too late, address the impact on girls but not boys, and fail to engage a diverse range of races, religions and ethnicities. Both founders are of South Asian backgrounds, and as such, are acutely aware of the failures of how gender parity is currently messaged. We believe our programme fills these gaps. Our solution currently focuses on working with parents and schools. We have recently completed our pilot in London, and will be expanding next year to Birmingham and Bradford. Our pilot consisted of a series of cross-curricular lessons and assemblies, co- created with child psychologists, primary school heads and teachers, but delivered by the classroom teacher, who is most likely to have a strong relationship with pupils. Each lesson addressed a key theme where stereotypes embed, while also fitting into the national curriculum, so teachers didn’t need to carve out additional time to teach them. Our impact has been positive and promising: we saw a 29% decrease in pupils agreeing that some jobs are only for men and some jobs are only for women and 38% decrease in pupils agreeing that boys will grow up to have more important jobs than girls. These are only two statistics— much more is available in our impact report.

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Help Wanted Ads

Sep 15, 2019

Marketing/ social media expert required for grass- roots organisation tackling gender stereotypes at primary schools.


We're at a really exciting time in our business. We've just wrapped up our pilot and have made a positive difference to young people's lives! We're celebrating as we're writing this. We've created an impact report and we're really keen to spread the word around our programme and results. We're expanding next year, and need help in terms of our marketing. We need a passionate and talented marketing expert to help us grow our digital footprint and guide us through the next phase of our business. You will have experience on creating a buzz around a campaign, and love working with equally motivated people. If you can video edit that's an extra bonus, but not necessary. We just need the brains! :) We're a great team (if we do say so ourselves), passionate about gender equality for ALL children, regardless of race, class or sexual orientation. So if this sounds right up your street- don't hesitate to get in touch. We'd love to hear from you.

Skills Required

  • Web Development
  • Marketing
  • Strategic Marketing
  • Advertising
  • Business Development
  • Graphic Design
  • Networking
  • Social Media Marketing
  • Pr
  • Branding
  • Photography
  • Videography

Posted on Aug 21, 2019

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