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This diploma has given me a comprehensive understanding of the strategic applications of digital marketing using the very latest digital tools and practices available.
Modules studies included; Strategic Marketing, Mastering Metrics and Driving Innovation. All of which have given me a strong understanding of marketing theory that I've applied to day to day work within a large organisation.
Modules studied include: Financial Accounting, Management Accounting, Innovation, Technology and the Environment, Strategic Marketing Decisions, Entrepreneurial Management, Operations Management, European Business Environment, Project Management, Digital Marketing. Also part of the University of Southampton 1st XI hockey team and swim team. In my third year I also sat on the committee for the University hockey team.
Marketeer focused on delivering new initiatives for both business and customer benefit, with the ability to solve growth problems through a range of marketing disciplines including; large and small scale TTL proposition launches, media optimisation, KPI forecasting techniques and conversion rate optimisation (CRO). Natural stakeholder management skills allow for aligned views on business opportunities and subsequently enabling fast and effective delivery whilst strengthening stakeholder and agency relationships Able to evaluate challenges through agency and client lenses. Work has predominantly focused on B2C audience with additive exposure to small business marketing. Have a strong record of; delivering business wide projects, agency leadership, media channel knowledge and testing, creative development, budget control and team leadership.