Ainhoa Egiguren

Skills Offered

• - Web Development
• - Marketing
• - Strategic Marketing
• - Advertising
• - Networking
• - Social Media Marketing
• - Concept Development
• - Customer Insight
• - Branding
• - Photography

Personal Introduction

I'm Ainhoa or Noa — a brand and content strategist, though what I really do is pay attention to people. I'm drawn to the gap between what an organisation says and what people actually feel when they hear it, and I've built my whole way of working around closing that gap. That instinct didn't come from marketing. It came from years spent working closely with people — reading them, earning their trust, and communicating clearly when it mattered most. I learned early that no one really takes anything in when they feel judged or talked down to. So I don't start with the message. I start with the person on the other end of it: what they're feeling, what they're unsure about, what would make them feel safe enough to actually listen. Right now I'm focused on brand and content strategy — brand voice, tone, and email and content that sounds like a real person and meets people where they are. I'm especially drawn to causes working with children, families, or education, a world I understand instinctively, though the cause always matters more to me than the category. People first, everything else follows. For me that's not a tagline — it's the order I do the work in. Get the people right, and most of the rest takes care of itself.

Qualifications

• Hubspot Email Marketing Certified

  Certified in email marketing strategy — segmentation, welcome and lifecycle sequences, and campaign analysis. HubSpot Academy.

• Ibm Enterprise Design Thinking — Practitioner & Co-Creator

  Credly-verified certifications in human-centred, audience-first problem solving and collaborative strategy.

• Canva Design School — Content, Marketing & Campaigns

  Three certifications in creating scroll-stopping content, marketing design, and scaling creative campaigns. I produce finished visual assets, not just strategy.

Experience

I'm a brand and content strategist with a human-behaviour lens, I build brands that speak to people, not at them, starting from what an audience actually feels rather than what an organisation wants to say. I built and run @theinbetweenstudio, a TikTok brand I created from zero — brand identity, content strategy, visual system and editorial voice, all self-directed — now averaging 700+ organic views a post. Alongside that I've developed full speculative campaigns and email sequences: a brand repositioning and loyalty email flow for Treatwell, a sustainability-led reactivation campaign for Rightmove, and a complete brand identity and welcome sequence for a small independent yoga studio. So I'm comfortable taking a brief from strategy right through to finished, usable copy and assets. What I care about most is the gap between what a brand says and what people feel — closing that gap is where I do my best work.