Frances Murphy

Skills Offered

• - Marketing
• - Strategic Marketing
• - Advertising
• - Business Development
• - Social Media Marketing
• - Concept Development
• - Pr
• - Customer Insight
• - Branding

Personal Introduction

Financial Analyst and budding Marketer. With over 10 years' experience in performance reporting, connecting marketing actions to financial performance is my niche, and I am offering my analytical skills on a pro bono basis. I am offering my analytical skills on a pro bono basis because I am interested in making a career change to Marketing. To support this change, I recently gained qualifications in Marketing, Customer Communications and Digital Marketing in addition to my charted accountancy qualification.

Qualifications

• Cima

  Qualified Chartered Management Accountant

• Cim Award In Digital Essentials

  CIM Award in Digital Essentials - Distinction

• Cim Foundation Certificate In Professional Marketing

  Mandatory Module: Marketing Principles - Distinction. Elective Module: Customer Communications - Distinction

Experience

My past work includes creating a marketing accountability scorecard for the CMO of a challenger Bank, which was used to benchmark Brand Value, Marketing Effectiveness and Customer Equity KPIs, and building performance reports for a FTSE 100 tech group, which were used to brief the CFO on the company’s results. If you’d like to connect with me on how we could work together to quantify and communicate the value your marketing team creates please reach out.