Becky Underwood

Senior Marketing Manager

I am available to help, please get in touch.

London

Skills Offered

  • - Marketing
  • - Strategic Marketing
  • - Customer Insight

Personal Introduction

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Qualifications

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Experience

Experience Brand and Marketing Manager for fashion brands and travel companies. Development of strategic business plans, outlining 3-5 year growth, plus translation in to annual plans. Pulling macro and micro consumer insights and forecasted trends across fashion and hospitality/travel. Brand guardian working on the creation of brand guidelines and the roll out of new brand identities. Brief development for creative, production, media and PR agencies. Localisation of global initiatives in to go-to-market plans for the UK and Ireland. Media partnerships to target defined consumer grounds and to create new content. Experience with organising seasonal product launches, from venue sourcing, product display, catering, entertainment and presentation development. Presentation creation for sales meetings and product launches. Celebrity and influencer gifting and outreach. Project management and diverse stakeholder management. Award submissions.

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