Georgia Embrey

Skills Offered

• - Web Development
• - Marketing
• - Strategic Marketing
• - Networking
• - Social Media Marketing

Personal Introduction

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Qualifications

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Experience

Marketing Specialist - Private Banking and Wealth Management: o Delivering internal and external communications for global financial services o Working with different sub-businesses, key stakeholders and creative teams in order to develop exceptional content and graphics for Private Banking clients o Assisting in the planning and management of Private Bank events with the goal of fostering client-banker relationships, highlighting wealth management services, thought-leadership and investment opportunities for ultra/high net worth clients and prospects o Tracking engagement metrics through MagNews, monitoring the sponsorship and charitable contributions processes and producing quarterly and yearly ROIs based on event attendee metrics for North America o Acting as a vital contact for Banking and Investment Teams, providing guidance, support and owning a range of marketing deliverables such as, managing content through the CMS TeamSite, CRM (OneSource) navigation, client registration and pre-approval procedures via the trading platform TradeLink, global compliance procedures, facilitation of employee bios, compiling client briefings and sourcing branded merchandise Content Writing - Non-profit: o Producing content including: blog posts, education infographics, company press releases and monthly newsletters via MailChimp o Managing the external website via the CMS SquareSpace o Managing the content submissions mailbox, working with global event industry clients to facilitate media coverage of their sustainability practices through essential media channels, producing client programme plans and annual ROIs o Logging mailing and website readership metrics and reviewing future media plans/campaigns based on this insight