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Please find CV with experience below: CAREER OVERVIEW Latitude Financial Services - Marketing Director NZ 11/2016 - 05/2019 • Leadership – part of NZ Leadership Team, collaborative, courageous leader in transformational environment. Big picture thinker able to juggle long term strategic needs with short term tactical initiatives. Coached and developed a team of 7 and actively supported wider NZ product team to support innovation and personal growth. • Brand – led brand and CVP programme for this challenger brand in NZ. Increased Gem Masterbrand consideration and awareness by 6% and introduced Latitude brand in NZ including NZ lead for launch of a single creative platform across A&NZ • Strategy - developed and drove the D2C brand and marketing strategy, planning and implementation to deliver 15% growth in volume and applications in a declining market. Worked closely with sales team to optimise lead conversion • Commercial - maximised ROI on a budget of $10M, promoting innovative media strategies, continuous improvement, enhancing processes and effective risk management to achieve lead generation and conversion for cards and loans • Digital – improved application process and e-commerce solution for credit cards. NZ marketing lead for mobile app development. Innovated adoption of DMP, programmatic and digital solutions for more relevant, targeted customer engagement • CX - led customer journey mapping and initiated development of an integrated, more relevant, branded customer experience across all media channels and customer touchpoints • Insights - developed robust insights programme including an in-depth media attribution model, brand and communications tracking, marketing analysis and A&NZ customer panel to drive decisioning • B2B - worked with retail development team and key partners to deliver increased customer acquisition and engagement to support B2B relationships and growth and white label products St John New Zealand - National Head of Marketing 01/2011 - 07/2016 • Transformed product and marketing function into a highly successful, cohesive, commercial marketing team led by a clear brand and marketing strategy, robust insights and data • Created a strong brand strategy and fundraising campaign for St John as a not-for-profit, gained board approval for increased investment and achieved 20% lift in donations. Campaign recognised as the Fundraising Institute of NZ Annual Campaign Award 2013 • Developed and launched new brand positioning Here for Life in 2015. Led internal engagement and implementation and external launch resulting in increased brand metrics of 6-10% • Exceeded commercial revenue targets for 5 yrs through targeted campaigns and the effective product management of medical alarms, first aid training and kits • Led digital transformation across web, mobile, social and e-commerce, increased online donations by 40% achieving $8M / yr Bank of New Zealand - Marketing Strategy Manager SME 11/2009 - 01/2011 • Developed and implemented marketing strategy for new small business function as part of the 2015 strategic programme, including research programme, positioning and new product launches • Achieved improved digital CX and engagement through the creation of an extensive digital resource library • Successfully developed strategy and communications to migrate customers to new product portfolio • Collaborated with Partnerships team to develop SME value add opportunities to differentiate in market • Worked within the AGILE project management framework to ensure effective stakeholder engagement and maximum speed to market • Managed the cross functional Customer Focus initiative including the Customer Jam chat to increase organisational customer focus Bank of New Zealand - Senior Marketing Communications Manager 01/2008 - 11/2009 • Led and developed a diverse brand team of 6 to support the creation of a strong internal and external brand including communications, incentives & events and the art portfolio • Developed and implemented brand campaigns and media strategy including maximising $7M budget • Strengthened internal and community engagement - led and developed the inaugural Closed for Good initiative. Closed the bank to allow over 3,500 employees respond to 850 community requests for help • Created innovative flagship 'store' to support retail strategy and improve CX and differentiate from other banks • Collaborated and influenced cross functional teams to implement new brand identity across 600 items including collateral, stores and signage • Initial 18-month contract to drive consumer credit card portfolio growth. Supported the product and partnership managers, drove consumer acquisition and retention communications strategies and developed a new brand identity and positioning for Global Plus Westpac New Zealand Limited - Brand Manager 05/2005 - 02/2008 • Challenged thinking to move from short term creative refresh to review, develop and launch new brand positioning Making the Most of Life 2006 • Highly recognised launch campaign. 2007 EFFIEs - achieved Overall Advertiser of the Year for launch campaign, Gold in Consumer Services and Silver in ROI. Best International and National Cause Sponsor Campaign 2007 for Westpac Rescue Helicopters campaign • Effectively leveraged sponsorship portfolio - Rescue Helicopter, Halberg Trust, Fashion Week, Richie McCaw, Auckland Festival - and managed $3M marketing budget • Led the development of new flagship branch to improve the retail customer experience • Acted as Head of Marketing for a 3-month period Vodafone NZ – Marketing Communications Manager 09/2002 - 10/2004 • Facilitated a job swap to Vodafone NZ as Consumer Communications Manager after 3 years leading the retail promotions team in UK • Successfully worked through a huge learning curve moving from primarily sales promotion and design to leading a team delivering full marketing mix including ATL, DM, PR, sales promotions and retail environment, mobile content innovation UK EXPERIENCE • 2001 - 2002 - Vodafone UK, Senior Marketing Manager • 1999 – 2001 - Vodafone UK, Marketing Programmes Manager • 1998 – 1999 - Eagle Star Insurance UK, Brand Advertising Manager • 1998 - Eagle Star Insurance UK, Marketing Controller • 1996 – 1998 - Equifax Transax, Communications Manager • 1994 – 1996 - Wesleyan Assurance Society, Marketing Controller • 1989 – 1994 - Portman Building Society, Marketing Services Manager • 1987 – 1989 - Lloyds Bowmaker BTF, Marketing Services Controller
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After a successful career in NZ in telecommunications, financial services and not for profit I have returned home to look for new opportunities. In the not for profit sector I worked for St John Ambulance NZ for 5 years as Head of Marketing. This role combined brand, product, marketing and insights and included a digital transformation project and fundraising support. I believe I have strong transferable skills and would love to support and get involved with a good cause. I have extensive experience in through the line campaigns, including digital, supported by customer insights and brand strategy. I'm adaptable and collaborative with good commercial acumen and the ability to work well across diverse teams. I'm particularly engaged with environmental causes but if the fit is right would also help support other causes.