Amanda Royston

Skills Offered

• - Marketing
• - Strategic Marketing
• - Advertising
• - Seo
• - Networking
• - Social Media Marketing
• - Concept Development
• - Pr
• - Customer Insight
• - Branding

Personal Introduction

I relish the challenges presented by organisations in rapid growth, turn-around or at a pivot point.Key areas of expertise include: • Brand, marketing and customer experience strategy • Digital transformation | Digital marketing | CRM | Loyalty • New concept, format & channel innovation • Synthesising data to form powerful consumer insights • Global / regional / local brand governance • Communications, crisis & risk management • Developing partnerships & alliances | Stakeholder management • Galvanising and mobilising high performing teams | Coaching | Recruitment

Qualifications

• Co-Active Coaching

• Btec Art & Design

• Ba (Hons) Fashion Design

Experience

I help CEOs / MDs accelerate growth by strengthening brands, unlocking new opportunities for growth and unleashing talent in teams. I am a passionate customer advocate, board-level business and marketing leader who believes in the power of fusing creativity with data; with a proven track record of driving revenue growth across marketing & commerce channels (including bricks & mortar, e-commerce, delivery, FMCG, events; D2C, B2C & B2B). Recognised as highly creative with strong business acumen; a catalyst for progressive, value creating ideas; an adaptive, situational leader who nurtures a positive and collaborative innovation culture; with an innate ability to ‘connect the dots’ and the energy and presence to influence across organisations. I offer strong strategic, leadership and change management skills developed over 20+ years working in fast moving hospitality, QSR, retail, fashion, music / entertainment and brand marketing environments.