Jun 20, 2020
Live-streaming digital marketing project
Description
As a live music venue, Vortex had to sadly shut it’s doors due to COVID-19 in March 2020, with no re-open date in sight. In order to adapt, survive and flourish, Vortex is looking to develop live streaming of its considerable gig archive, as well as looking to live-stream closed-door gigs when lockdown restrictions permit. Not only will this project support a live music venue, but it will also sustain the community of musicians who play at the Vortex; who have no avenue to perform and are financially at risk. Vortex has recently commenced streaming archived content for free, with a voluntary donation mechanic. We desperately require the specialist digital marketing skills of a volunteer who can guide us on how to develop a streaming income line in order that the club may financially survive. We need to optimise our website and social channels to grow our audiences, gain greater engagement to our content so we can raise funds. We have identified the following needs: – paid-for social marketing strategy advice – SEO optimisation - website and social analytics - helping us to understand what data we should be capturing, and how we should use data to inform our marketing and service offer - website development: how to optimise the user experience through improving the content and marketing journey - advice on social content management - PR - how to amplify our voice with global jazz influencers If you are someone who has a passion for helping a small but vibrant performing arts venue stay alive through these unprecedented times through helping us to develop a new digital income stream then this is a great project for you. What we can offer: - a dedicated marketing contact who will be able to work with you to develop and implement the project plan - a web developer to support digital changes required - access to a team of dedicated volunteers - opportunities to see your expertise create tangible impact in a small organisation. You will really see the fruits of your time and skills.
Skills Required
- Web Development
- Marketing
- Strategic Marketing
- Seo
- Business Development
- Social Media Marketing
- Pr
- Customer Insight
Posted on Jun 04, 2020