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B2B marketer, leader and storyteller with a broad mix of strategic and hands-on delivery experience in designing and implementing go-to-market (GTM) strategies, brand campaigns, lead and demand generation campaigns and account-based marketing (ABM) campaigns to support business objectives. Collaborative servant leader with proven success in driving closer sales and marketing alignment across the whole sales cycle, including improving the quality of leads/ MQLs and working with SDRs to improve MQL to SRL conversion rates. Strong customer focus with a solid background in marketing data, content and digital/ SaaS platforms that help people think deeper, learn better or work smarter to improve personal and business outcomes. Globally minded and experienced in directly managing and matrix managing teams across cultures and time zones.