Parapride

ParaPride Profile Image

Katie Hudson

Chair

London

http://www.parapride.org

Mission

ParaPride exists to address the lack of inclusion for disabled people within the LGBTQ+ community; to provide more accessible LGBTQ+ spaces; and to promote celebration of our different bodies. Our first aim is to host and support activities for our beneficiaries and partners that increase visibility and enable storytelling. Our second aim is to create education and raise awareness amongst our allies and non-allies that improves inclusion and normalisation, as well as reducing discrimination and exclusion against our beneficiary communities. Our charitable objectives are as follows: (a) Creating education and awareness around the need for greater visibility of the communities we serve within the wider LGBTQ+ and disabled communities; (b) Creating and promoting online and offline activities and events to foster understanding of the experience of being LGBTQ+ and disabled people and to bring the communities we serve together; (c) Working with other organisations to further educate and expose the wider public to the challenges faced by the communities we serve and opportunities that are presented when including them; and, (d) Commissioning or conducting research to substantiate the prioritisation of issues impacting the communities we serve. ParaPride looks for a wide range of opportunities to achieve these objectives, including producing inclusive events (both virtual and in-person). We promote information, resources, and awareness training for better consideration of the obstacles faced by these intersectional communities. We are continuing to evolve as an organisation in how we further our charitable objects and serve LGBTQ+ and disabled communities in the most effective way. This includes an ongoing focus on our organisational infrastructure, governance, processes, and policies. ParaPride is a volunteer led and run organisation, with strong links to the communities we represent.

Category

Disability

Additional Information

Katie is yet to share this information.

Help Wanted Ads

Mar 31, 2027

Strategic Repositioning and Rebranding Project for Disabled LGBTQIA+ Charity

Description

BACKGROUND ParaPride exists to address the lack of inclusion for disabled people within the LGBTQ+ community; to provide more accessible LGBTQ+ spaces; and to promote celebration of our different bodies. Following a recent Strategy Day with our Board, it became clear that ParaPride has reached an important point in its development. Over the past several years, the organisation has successfully established itself as a trusted charity delivering accessible events, increasing visibility for disabled LGBTQIA+ people and building meaningful partnerships across London. However, our discussions highlighted that ParaPride is now evolving into something much broader. Our ambitions increasingly include: - creating year-round community and peer support; - reducing isolation through volunteer-led activities; - providing opportunities for learning, discussion and community leadership; - advocating for disabled LGBTQIA+ people locally and nationally; - influencing organisations to become more accessible and inclusive; - building partnerships that amplify our impact; and - creating a sustainable organisation capable of supporting our community for many years to come. The Board have agreed that these ambitions require more than a visual rebrand. They require a repositioning of ParaPride's identity, purpose, and voice. Why Change? Our current brand has served us well. It accurately reflects our origins and has helped us establish credibility. However, it also reflects who we were when ParaPride's primary focus was: - visibility - representation - accessible events Since then, the organisation has grown considerably. We are increasingly becoming: - a community builder; - an advocate; - a trusted partner; - a convenor; - a thought leader; - and a catalyst for change. Our current branding no longer fully reflects that ambition. PROJECT We have written a strategy paper setting out the new direction we want to take that we can share with winning bidders, but we are trying to get pro bono support to: • Develop the full Brand Strategy and relevant associated policies and practices. • Agree new messaging framework. • Review the visual identity (if needed). • Begin website redesign. • Refresh social media strategy.

Skills Required

  • Web Development
  • Marketing
  • Strategic Marketing
  • Graphic Design
  • Networking
  • Social Media Marketing
  • Concept Development
  • Pr
  • Customer Insight
  • Branding

Posted on Oct 28, 2026

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