Rachel Dalby

Marketing Director

I am available to help, please get in touch.

Newcastle

Skills Offered

  • - Marketing
  • - Strategic Marketing
  • - Advertising
  • - Seo
  • - Networking
  • - Social Media Marketing
  • - Pr
  • - Branding

Personal Introduction

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Qualifications

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Experience

Highly organised senior marketing professional with B2B and B2C experience and over 20 years’ experience within construction, industrial and financial services. Impressive track record in developing inbound and outbound marketing, lead generation strategies and communications campaigns which exceed KPIs. Commercially driven with a passion for customer service and managing high performing, engaged teams. With a combination of strategic focus and hands on delivery, and a proven track record in building up and establishing brands and developing excellence initiatives which enhance performance, improve customer service, reduce costs and generate revenue and EBITDA gains. Experienced in: • Managing financial and cultural turnaround and strategic realignment in changing markets • Digital lead generation and successful conversion of leads into orders • Promotion of a strong customer orientated culture and effective brand guardian • Strategic and creative problem solver, able to distil large amounts of information into actionable strategies, with solid execution skills • Ability to build networks and strong business relationships; ability to engage many diverse stakeholders and cooperate to generate commercial performance • Data driven, results oriented and able to deliver consistently strong measurable results • Strategic and innovative thinker with commercial acumen • Ability to influence, persuade and challenge

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