I am available to help, please get in touch.
Newcastle Upon Tyne
Hello, my name is Sarah and I'm a Marketing Account Manager for a creative agency in Newcastle Upon Tyne. My current clients are global FMCG brands and although I love my job, I want to give a little back and have time to escape from the corporate culture of big brand marketing. I've worked with charities and start ups in the past and dealt with budgets of £0 to over £1 Million and understand the constraints, creativity and opportunities that come with each. Please feel free to message me about any potential marketing work needed.
retail management
accounting
Chartered Institute of Marketing: Digital Marketing Diploma (ongoing study) The qualification covers Search Engine Optimisation (SEO)
Pay Per Click (PPC)
types of online advertising
email marketing
viral marketing
online PR
affiliate marketing and social media. It also looks at digital metrics
legislation
regulation and codes of practice. First assignment grade: A. Newcastle University: Marketing BSc – high 2:1 Sept 05 – June 09 Modules include: advertising and consumption
direct marketing
analytical techniques
statistics
managerial economics
business key skills
consumer behaviour
marketing environments
arts and heritage marketing. Industrial placement – O’Neill UKCaldew School
Dalston
Carlisle Sept 98 – May 05 11 GCSE’s A
-B’s (including Maths
English and Science) 3 A Levels
Business Studies (A) Geography (B) Product Design (B)
Currently working at a creative marketing agency managing the Procter & Gamble petcare brands. A fast paced, varied marketing role working on many communication pieces both on and offline. Full ownership of projects from conception to completion. Consistently exercising a proactive approach from the initial briefing stage; highlighting potential opportunities, as well as setbacks, in order to exceed client expectation. Sound understanding of the Iams & Eukanuba Brand Equity and the legal approval processes involved across EMEA, USA and Asian markets. Liaising with studio managers and directly with designers who use illustrator, indesign & photoshop giving me a broad understanding of the software capabilities. Adding value to accounts though brand knowledge. Advising clients and designers on preserving the brand equity in terms of key visuals, tone of voice and overall guidelines. Managing client image databases. Organising photography shoots and dealing with contracts of usage rights. Working closely with brand managers, third party agencies, suppliers, distributors and internal departments to ensure deadlines are met on time. Confidently lead meetings and teleconferences with Brand Managers and the Brand Agency Leader Saatchi & Saatchi, often renegotiating as projects develop. Briefing artworks to the studio and managing the development of creative work from initial sketches to print ready files. Hawk-eye vision required for proof reading of both English and translated artworks. Organising mock ups of artwork, such as trial packaging and POS. Dealing with the final approval of artwork and finished communication pieces and arranging dispatch to clients. Fully project managing the design of the retail & branding microsite for NB Group working closely with the digital creatives and providing initial ideas to the Board of Directors. PREVIOUS EMPLOYMENT: Marketing and PR Assistant, O’Neill, Newcastle Sept 07 – May 08Placement at the boardsports brand O’Neill. Keeping in touch with team riders arranging clothing packages, updating rider files and circulating press releases. Organisation and implementation of O’Neill events. Dealing directly with retailers about in store promotions and distributing promotional materials Managing creative and sending to print. Liaising with journalists, selecting clothing for fashion shoots. Assisting in creative meetings Presenting of press cuttings OTHER WORK EXPERIENCEEvents Assistant, Coco Children’s Charity, Newcastle Sept - Dec 09Assisted with the organisation, and implementation of a Winter Wonderland Ball for 300 guests hosted by Steve Cram OBE. Worked for Coco in spare time between lectures and evenings. Marketing Assistant , Planet Surfwear. Home based July – Sept 086 week placement for a new website selling organic and fair-trade surfwear. With an extremely limited budget I used SEO techniques that resulted in the website being on the first page of Google by the end of the 6 weeks and I organised a few celebrities to get on board such as Murray Smith from the BBC show Last Man Standing.