Ted Curtin

Skills Offered

• - Strategic Marketing
• - Business Development
• - Social Media Marketing

Personal Introduction

As a recognized strategic marketing leader with an MBA in Marketing Management and over 20 years of successful experience covering online and offline marketing channels, Ted Curtin has a unique understanding of the importance of telling a meaningful brand story, integrating that message across a range of customer touch points and drawing customers into the conversation.Now, more than ever, organizations need to focus on maximizing ROI and creating new opportunities to reach and connect more meaningfully with customers by increasing brand value awareness, building loyalty and improving customer retention. 

Qualifications

• Ted’s expertise covers strategic planning

• advertising

• targeted online marketing

• digital property management

• new business development

• lead generation

• brand development/management

• cross-channel and partnership marketing

• online subscription growth

• customer retention

• email strategies

• website planning/development

• PR

• promotions

• SEO

• media and marketing analytics

• as well as social media engagement.

Experience

Currently consulting and writing as a contributor on strategic marketing and brand management issues for "Beneath The Brand", over the past 20 years, Ted Curtin has grown a small start-up company into a leading international adventure travel brand. He coordinated cross-channel marketing campaigns integrating mass media, direct print marketing, subscription–based email, targeted online marketing, social media and public relations. Prior to his Travel and Tourism experience, Ted coordinated the marketing communications of a $4 billion regional bank in the New York market with 42 branches throughout New York City and Westchester as well as an 8 branch subsidiary brand on Long Island.