Deborah Glasser

Skills Offered

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Personal Introduction

I am a highly accomplished marketing professional with a history of designing and implementing effective strategies to build awareness, drive sales, increase profit and grow market share. I am a results-oriented, decisive leader, with proven success developing and launching new products and reinvigorating established brands. I possess expert skills in problem-solving, strategic thought and project execution, and I have a proven track record of building strong global and cross-functional teams. I strongly believe in giving back and now have the time to do so.  While my work experience has been in the for-profit world, I have had many experiences as a volunteer with many non-profit organizations.  I look forward to helping your organization. Please see my full professional and volunteer experience on Linked In http://www.linkedin.com/profile/view?id=9372965&trk=tab_pro

Qualifications

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Experience

TATA GLOBAL BEVERAGES Marketing Director, Tea Category (2009 – Present)                                                        2007 - 2011 Spearheaded and implemented strategic plan that drove Tetley Tea sales and profit by 7% in declining category. Relaunched and turned around Good Earth Tea to increase EBIT by 87% Marketing Director, Coffee Innovation (2007 – 2009) Created corporate-wide, first-ever New Product Development Strategy achieving senior management buy-in and alignment on recommendations. Launched Good Earth Coffee achieving $3 million in Sales in Year 1.   KRAFT FOODS, INC                                                                                                        Consultant                                                                                                                              2006 Facilitated transformation of the Crystal Light global brand equity to reposition product concept, packaging architecture, advertising, and other brand communications.   STARWOOD HOTELS & RESORTS                                                                               Senior Director, Sheraton Product Management                                                         2004 – 2006 Developed Sheraton Fitness program, a flexible approach to hotel fitness: gym, in-room, and off-premise. Developed 2006 pilot initiative, the Link @ Sheraton, an internet café for the lobbies of Sheraton hotels.   COLGATE-PALMOLIVE COMPANY                                                                           Global Oral Care, Marketing Manager, Colgate Toothpaste (2001 – 2004)               1996 – 2004                                                                                                                                                                                                                                                                                  U.S. Personal Care, Senior Product Manager, New Products, Speed Stick & Lady Speed Stick (2000 – 2001)   U.S. Oral Care, Product Manager, Adult Colgate Toothbrushes (1998 – 2000)   U.S. Oral Care, Associate Product Manager, Colgate Toothbrush New Products (1996 – 1998)   PRICE WATERHOUSE                                                                                   Consultant – Executive Compensation & Benefits Practice           1992 – 1994   MORAN, STAHL & BOYER                                                                                                 Research Associate – Strategy Consulting Practice                       1990 – 1992   EDUCATION   THE WHARTON SCHOOL, University of Pennsylvania                                                     Philadelphia, PA Master of Business Administration, Major in Marketing                                                            CORNELL UNIVERSITY, College of Arts and Sciences                                                      Ithaca, NY Bachelor of Arts, Economics