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London
http://alexandramarr.com/With more than ten years experience in the tourism industry, most of it in North America working for VisitBritain and Visit Wales, Alexandra is an expert in Marketing and Media Relations and has an outstanding reputation for hard work and commitment. Here’s some of what she offers her current clients:Marketing: Alexandra has experience in rolling out marketing campaigns through traditional and new media methods. Her extensive contact-list enables successful partnerships with lifestyle companies who provide additional marketing funds, products for competitions, exposure on their websites/e-newsletters and can help validate a client’s brand in the eyes of the consumer. She has worked extensively with airlines and also lifestyle partners such as Sierra Designs, Vango, Molton Brown, Dewars whisky and Neal’s Yard. A strong believer in social media, Alexandra set up the Visit Wales Facebook page in North America, which now has over 120,000 ‘fans,’ and has increased web-traffic by over 50%. By providing clients with social media training and ongoing support, Alexandra helps clients achieve maximum exposure for new content and new campaigns. Alexandra keeps abreast of all the latest applications and tools, passing on these insights to clients.Media Relations: Alexandra has worked in PR for the last six years. Whilst handling the PR for Visit Wales, she increased media coverage by two thirds to a total of $6.4 million (ad value) in print coverage and $26.3 million (ad value) for TV coverage in one year. Her experience with new media marketing and US experience give a distinct advantage.Travel Trade representations: Alexandra has extensive experience with Tour Operators, encouraging them to include clients in their tours and/or product offering. She has contacts in the US, Canada and UK. These include major tour operators and many smaller, bespoke and specialist operators.
New York University
Certificate
Public Relations
2005 – 2009
Recommend Alexandra’s work at New York University
Manager, North America VisitBritain/ Visit Wales August 2007 – December 2009 (2 years 5 months) • Management of North American office including all on-territory marketing campaigns for US and Canada, CRM program & databases for consumer, trade and PR• Creation and management of both US and Canadian website and worldwide Visit Wales Facebook page www.facebook.com/visitwales enticing over 90,000 fans• Worked closely with US and Canadian tour operators assisting them with new packages to Wales. Succeeding in introducing 13 major tours including Europe Express who introduced three packages and sell to major US operators including Virgin Vacations, Air France and Go Today• Managed media relations program in the US and Canada and ensured a productive working relationship with VisitBritain and Welsh Assembly Government office on territory to maximise benefits for Wales• Worked closely with tourism and non-tourism partners in North America and UK to leverage financial and in-kind support. Huge success with one of the largest US apparel companies as well as airlines• Awarded outstanding performance in annual performance appraisal Alexandra has 17 recommendations (1 report, 9 co-workers, 7 partners) including: 2nd Chris Lynn, Sales & Marketing Director, North America & Long Haul, Visit London 1st Paul Chibeba, Manager - North America, Visit Wales Recommend Alexandra’s work at VisitBritain/ Visit Wales Marketing & PR Executive VisitBritain/ Visit Wales November 2005 – July 2007 (1 year 9 months) • Managed media relations program increasing media coverage by two thirds to a total of $6.4 million (ad value) in print coverage and $26.3 million (ad value) for TV coverage• Managed CRM program writing e-newletters and managing distribution• Managed new website which was transferred from an agency to in-house• Managed department finances and administration Recommend Alexandra’s work at VisitBritain/ Visit Wales PR Co-ordinator VisitBritain Government Agency; 201-500 employees; Leisure, Travel & Tourism industry September 2004 – November 2005 (1 year 3 months) • Arrange individual and group press trips, recruit journalists and secure complimentary accommodation, transport and meals through partners• Assist Production companies, such as Vacation Challenge with shows and arrange itineraries for producers of programs such as Rick Steves' European Christmas• Write press releases, answer media inquiries and fact check articles encouraging writers to include our contact information• Manage the VisitBritain Travel Writing Awards, increasing entries by over 50%• Provide hands-on support to the team at events such as VEMEX and the annual press luncheon• Manage the administration and finance for the department Recommend Alexandra’s work at VisitBritain