Mission

Get everyone to do 5 good things to make their world a better place during the five days of Twixtmas - between the Christmas and New Year holidays

Category

Education and Skills

Additional Information

A mass binge thinking and doing campaign which aims to take advantage of the time when people are ‘time rich’ – the Twixtmas period between the Christmas and New Year holidays - is being launched. The not-for-profit campaign is aiming to nudge some 250,000 actions for any charity, or voluntary work to make the world better in some way during the five days of Twixtmas The five days of Twixtmas campaign between the Christmas and New Year holidays – December 27th to 31st is often the time of the year where people complain of being bored and not having anything to do. Instead of binge shopping, or binge drinking, the campaign is trying to nudge people into ‘binge thinking and doing’ by overcoming the problem of ‘time poverty’ – where people avoid doing good deeds because they do not have enough time. The campaign is ideal for voluntary, charity or community groups who can either do something new, or re-do an existing activity during Twixtmas. The campaign web site www.twixtmas offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity. The site also provides a free facility for sending a Twixtmas e greeting card, and you can also download a Twixtmas pledge form. The idea was originally conceived by social enterprise the Flexible Thinking Forum, as a simple way of creating social good by thinking differently about the period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities. To help people get the most of period the campaign has themed each of the five days with a focus; Day 1 is about spoiling yourself and thinking more positively about you. Day 2 is do something for someone else, ideally a stranger – help a neighbour or good cause Day 3 is help a friend Day 4 is doing something for the planet Day 5 is do something for your future Further details about Twixtmas can be found at www.twixtmas.com “Twixtmas is an ideal opportunity for charities and the voluntary sector to nudge people into doing things. It overcomes for many people the excuse of a lack of time and provides an ideal opportunity to do new initiatives or add a Twixtmas angle to on-going programmes” said Andy Green of the Flexible Thinking Forum.