Laura Sharp

Skills Offered

• - Marketing
• - Strategic Marketing
• - Social Media Marketing

Personal Introduction

Hello! I am a trained journalist and marketer with a strong background in strategic marketing planning, management and implementation. My experience ranges from working with SMEs to develop strategic marketing plans through to working on a Region-wide campaign to tackle behavioural change in the way we travel.My current role as Marketing and Communications Manager sees me lead a team of one full-time member of staff along with a team of 18 casual students who form the Student Communications Team. A keen interest in sustainable living has led me to work with a great team to launch an online ethical magazine, social network and blogging platform; www.helloecoliving.com, to champion to green agenda. Through this I was named one of the "Future 100" Young Entrepreneurs in 2009. I have also travelled across the globe reviewing ethical destinations. Specialties Marketing and communications managementStrategic planning and implementationCopy writingCreative briefingEvent organisationRadio presenting InterviewingEditing Feature writingTravel journalism

Qualifications

• BA (hons) Journalism

• CAM diploma Advertising

Experience

Marketing and Communications Manager, Newcastle University March 2010-present Managing the marketing and communications of the Careers Service at Newcastle University including; Development of marketing strategies - on and offlineStudent & employer researchEvent marketing Social media marketingInternal and external public relations   Partner, Hello Eco Living Magazine October 2009-present Hello Eco Living is an online ethical magazine, social network and blogging platform championing the green agenda. I both write for and edit the magazine as well as lead a team of writers from across the UK, and sometimes the world. A keen travel writer, I have travelled across the globe to review ethical destinations from ski resorts to country cottages.   Marketing Officer, Smarter Choices 2008-2010 Heading up a social marketing campaign to promote the use of sustainable transport across Tyne & Wear. The role involved; Management of a substantial marketing budgetCreative briefingManagement of various agenciesMedia planning and buying Stakeholder engagement and management Event planning and implementation - public and business   Senior Marketing Exec July 2006-2008 Working as Senior Marketing Executive for a strategic marketing consultancy. Role involved;B2B and consumer researchStrategic marketing planning Client management and consultationsBudget managementDevelopment and event organisation (including sponsorship generation) of NortherRN (research network)New business development