John Watton

Skills Offered

• - Marketing
• - Strategic Marketing
• - Social Media Marketing
• - Pr
• - Branding

Personal Introduction

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Qualifications

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Experience

I have 25+ years in B2B technology, SaaS and eCommerce marketing, with a track record of leading marketing innovation at a range of tech businesses big and small. Ex-Adobe, Microsoft & Expedia. Some examples of my experience : - Adobe : transformed the EMEA marketing team (approx 40 people), shifting to digital and driving 25%+ growth per annum. - Ariba : grew the company from zero to $100m in three years in Europe by refining messaging and targeting. - ShipServ : launched the industry's first e-marketplace, supplier directory and vertical Ad network through SEO and paid media. I'm currently at Yext, and am tasked with not only driving business growth, but also transforming the company's go-to-market by scaling marketing through data-driven insights and digital innovation.I'm also a NED/advisor to several start-ups including Superfied, the ethical wellness brand using food as medicine to benefit each of us, our society and our planet.