PR Firm or Consultant

Oct 09, 2014

PR firm or consultant required to assist pro bono with innovative viral campaign to raise awareness and funds for research for ME/CFS.The campaign is modelled on the recent hugely successful ALS Ice-Bucket Challenge and the No-Makeup Selfie (NB: no icy buckets of water involved!)We are looking for a PR firm or experienced consultant to assist in obtaining international media coverage in particular the UK, USA and Australia.Ideally, we would like assistance in seeking and engaging celebrity endorsement and support and to identify and negotiate other publicity and marketing pipelines to enable reaching a large and broad cross section of the community at large. Whilst we envisage that this campaign will be promulgated mostly via social media we would like to capture other connection strategies.We would ideally like someone that can work with us on an ongoing basis over upcoming months as needed to assist in planning and facilitating the campaign launch which we currently expect to be in February 2015The branding we are seeking to capture is playful and engaging, something which is light-hearted and innovative and would appeal to people of all ages. Our aim is to encourage people to have fun whilst at the same time increasing their awareness of ME/CFS. The campaign is family-friendly and encourages the involvement of people of all ages from children right through to retirees.

Cause

British Science Association - Regions and Branches Programme

Skills Required

• Pr

Posted on Nov 02, 2014

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