Free to Be Kids

Free to Be Kids supports particularly vulnerable inner city children to change their stories about who they are, and who they can be, through our therapeutically structured, nature based residential projects. Children who have never left their local area before lead night walks through the woods, canoe across lakes, and camp out under the stars. Projects are designed to support these children to feel brave, proud, adventurous and successful – often for the first time in a long time. The children we support are referred to us by schools, social workers and family support organisations, who recognise that they are not fulfilling their potential due to limited confidence, emerging mental health problems, or other social-emotional difficulties. The majority have experienced significant childhood adversity and live in families who do not access more mainstream support. Once we’ve built trust by living alongside hard to reach children on the residentials, the most in need move onto longer term support programmes with us, continuing to support their emotional health, build their confidence and help them see their potential.

Help us to create and refine our brand guidelines!

May 01, 2021

We're a vibrant, growing children's charity passionate about getting particularly isolated and vulnerable children out into the countryside to experience new adventures, build friendships and develop a sense of belonging. As a small start up charity, we created our brand in house. As we grow though, we would really benefit from some expertise to help us define our visual identity further. We're looking for someone who could provide a couple of days of time to help us create a simple set of coherent brand guidelines, encompassing the best of what we have already with some new, fresh ideas. These guidelines will be instrumental as we move forward with redesigning our website and producing new material over the coming months.


Free to Be Kids

Skills Required

  • Marketing
  • Strategic Marketing
  • Concept Development
  • Branding

Posted on Apr 21, 2021


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