To celebrate Christmas 2017 we decided to do something a little bit different. We created an Advent Calendar social media campaign that featured one cause and their marketing needs each day from December 1st until the 25th.
The response to the campaign was fantastic and as a result causes are getting support from a Sky News reporter and the COO of a global advertising agency among many other talented marketers.
And at Pimp My Cause an advent calendar isn’t just for Christmas. Many of the marketers involved are helping with longer term and strategic challenges and plan to have ongoing relationships with their cause partners.
So here is a quick update of some of the early progress from the marketers and causes involved in the campaign.
On the 1st of December we featured Bliss, a charity that supports parents and neonatal professionals to help make sure that every baby born premature or sick receives the best possible care.
And Gareth Simpson, COO of Leo Burnett, who in the past has helped St John International with their strategic marketing and branding, responded to Bliss’s request for help and is now supporting their aims to reach more parents with premature or sick babies that need their help and to reach more donors that would like to support Bliss’s work.
On the 3rd day we featured The Transforming Autism Project, which equips and empowers parents and carers to unlock autistic children’s true potential through the earliest possible specialist intervention.
Nina Barot was inspired to support their work developing a campaign to inform parents of the importance of early intervention in supporting autistic children and to signpost them to the tools needed to support early intervention.
On the 5th day we highlighted the work of London Village Network, which brings together professionals in London and young people in need positive role models. LVN hosts events through local youth clubs, where professionals can work with young people and help them to understand the careers and opportunities that are available to them.
LVN asked PR experts and journalists to contribute an hour of their time to share top tips to help young people to improve their interview techniques and Sky News and ITN reporter Olivia Kinsley came across our campaign on Twitter and offered her time to LVN.
On the 6th we shared the work of Innercycle, a new charity that brings purpose, meaning and direction to people with mental health issues through cycling. They combine a personalised cycling plan with access to accredited therapists and practical help with career choices to help people live happier lives.
And as a result Gill Kelley is now managing the development of Innercycle’s e-learning materials and Bina Ghose has offered to help with their marketing and communications.
On the 8th we featured MeeTwo Education, a new mental health app for young teens, which gives them a safe space in which to be open about their mental health concerns, where they can speak to people about their problems and if needed get recommendations for where to go for support. The app is moderated by experts and provides early support to prevent more serious mental health problems from developing.
And Bernie Hall is now helping MeeTwo with the marketing plans for an innovative Kickstarter campaign.
On December 9th we shared the work of Computer Aid International, which transforms lives using ICT in developing countries and in the UK. They take unwanted computers, tablets and mobiles and give them a second lease of life and in doing so have helped some 15 million people to access technology and change their futures. By providing access to education and 21st century skills, Computer Aid is helping people out of poverty and improving their life expectancy.
Eleanor Ashfield, who previously helped ACAPS with the successful launch of their crisis information app, volunteered to review and revamp Computer Aid’s marketing strategy.
On the 11th we featured FuturePlanet, which exists to accelerate the transition to a more sustainable, inclusive future. They empower people to take action by making it simple, fun and rewarding to support the causes that matter and grow the brands they love and trust.
On the 22nd we highlighted the work of TogetherintheUK, which helps people who have come to the UK to understand and feel included in British culture. They share insights from people who have made a similar journey, provide practical information about living in the UK and host events for migrants.
And Martin Truong, Head of Communications and Digital at Webloyalty, offered to help TogetherintheUK. Martin has already created a content strategy for TogetherintheUK and he’s now working on improving their marketing strategy to help them connect with more migrants in London.
It is hugely rewarding to see all of the great pro bono marketing already underway and we look forward to sharing further updates as these projects progress.
And with this success we have to make this a new tradition. Look out for a new and improved Advent Calendar 2018 campaign!
Marketers are still coming forwards to help the causes featured in the Advent Calendar campaign, which is greatly appreciated. If you would like to offer your support please email firstname.lastname@example.org.